Effective Date: July 16, 2026
Governing Law: Canada (PIPEDA)
Privacy Officer: Harlyn Porter hporter@ledroadwaylighting.com
LED Roadway Lighting Ltd. and its division Liveable Cities (collectively "LRL") are committed to protecting the privacy of individuals who visit our websites and interact with our services. This Privacy Policy describes how we collect, use, disclose, and protect personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
Information You Provide
When you contact us or submit an inquiry through our websites, we may collect:
-
Name and job title
-
Business name and address
-
Email address and telephone number
-
Project details and product inquiries
-
Any other information you choose to share
Information Collected Automatically
When you visit our websites, we and our third-party analytics providers automatically collect:
-
IP address and approximate geographic location
-
Browser type, operating system, and device information
-
Pages visited, time on page, and navigation path
-
Referring website or search terms used to reach our site
-
Date and time of your visit
Cookies and Tracking Technologies
liveablecities.com uses cookies and similar technologies to understand how visitors use our website and to support our sales and marketing activities. Non-essential tools load only after you consent through our cookie banner, and you can change your choices at any time.
Cookie / Tool | Category | Purpose |
|---|---|---|
Wix platform cookies (svSession, bSession) | Functional | Required for website operation and security |
Google Analytics | Analytics | Measures website traffic and how visitors use the site — pages viewed, sessions, and referral source. |
Lead Forensics | Analytics | Identifies the organization associated with a visitor's IP address, including company name and firmographic details. It identifies companies, not named individuals, and works by IP lookup rather than a browser cookie. |
Wix platform cookies (svSession, bSession) | Essential / Functional | Required for the website (built on Wix) to operate and remain secure. |
A detailed, current list of the individual cookies each tool sets — including names and durations — is maintained in our Cookie Policy. You can also manage or disable cookies through your browser settings; disabling some cookies may affect website functionality. Google's privacy policy is available at policies.google.com/privacy.
Marketing Email Compliance (CASL)
LRL complies with Canada's Anti-Spam Legislation (CASL). Marketing and promotional emails are sent only to individuals who have provided express or implied consent in accordance with CASL. All marketing emails include a clear, functional, single-click unsubscribe mechanism, and unsubscribe requests are processed within 10 business days. Consent records are retained for a minimum of 3 years from the date consent was obtained.
How We Use Information
LRL uses collected information to:
-
Respond to product inquiries, quote requests, and customer service contacts
-
Process and fulfil orders and warranty claims
-
Improve the content, functionality, and usability of our websites
-
Understand website traffic patterns through aggregated analytics
-
Send product updates or marketing communications where consent has been obtained
-
Comply with applicable law or respond to lawful requests
Where LRL staff use approved enterprise AI tools in the course of their work, personal information may be processed by those tools as part of performing the above purposes. Such processing is limited to the purpose for which the information was originally collected. Approved AI tools operate under enterprise data processing agreements and are not used to train AI models.
Sharing and Disclosure
LRL does not sell, rent, or trade personal information to third parties for their own marketing purposes.
We share information with third-party service providers who assist in operating our websites and business, including:
-
Google LLC — Analytics (Google Analytics 4)
-
Wix.com Ltd. — Website hosting and platform
-
Lead Forensics — B2B website visitor identification (company-level, via IP lookup)
These providers process personal information only on LRL's behalf and in accordance with LRL's instructions. LRL requires all third-party processors to: process personal information only for the specific purposes LRL has authorized; implement and maintain appropriate security measures; not retain, share, or use personal information for any other purpose; notify LRL promptly of any security incident affecting personal information; and return or securely destroy personal information once the engagement ends.
We may also disclose personal information when required by law or in response to valid legal processes, and will endeavour to notify affected individuals where permitted.
Data Retention
Data Type | Retention Period |
|---|---|
CASL marketing consent records | 3 years from date consent obtained |
Website inquiry and contact form data | 3 years from last contact |
Customer and order records | 7 years |
Analytics data | 26 months (Google Analytics default) |
Security
LRL implements reasonable technical and organizational security measures to protect personal information, including HTTPS encryption on all websites, access controls on internal systems, and regular employee security training.
No method of electronic transmission is completely secure. In the event of a security incident affecting personal information, LRL will notify affected individuals and the Office of the Privacy Commissioner as required by law.
Cross-Border Transfers
LRL uses cloud-based services hosted on Microsoft Azure infrastructure. Some third-party service providers (including analytics, CRM, email marketing, and hosting providers) may be located outside Canada, including in the United States. Personal information transferred to processors in foreign jurisdictions may be subject to the laws of those jurisdictions. LRL requires all processors to maintain security standards equivalent to those required under PIPEDA.
Where personal information from LRL's connected products deployed internationally is transmitted to or stored in LRL's Azure infrastructure in Canada, such transfers are subject to PIPEDA safeguard requirements regardless of where the information was originally collected.
Our PIPEDA Commitments
LRL's approach to personal information is governed by PIPEDA's principles:
-
Accountability — LRL is responsible for personal information under its control, including information transferred to third-party processors; our Privacy Officer is the designated accountable person.
-
Identifying Purposes — We identify why we're collecting personal information at or before the time of collection.
-
Consent — We obtain meaningful consent for collecting, using, or disclosing personal information, except where otherwise permitted by law.
-
Limiting Collection — We collect only the personal information necessary for the purposes identified.
-
Limiting Use, Disclosure, and Retention — Personal information is used and disclosed only for the purposes it was collected for, and retained only as long as necessary.
-
Accuracy — We make reasonable efforts to keep personal information accurate, complete, and current.
-
Safeguards — We protect personal information with security controls appropriate to its sensitivity.
-
Openness — We make our privacy policies and practices readily available, including through this notice.
-
Individual Access — We provide individuals with access to their personal information on request and allow them to correct inaccuracies.
-
Challenging Compliance — Individuals may direct privacy concerns or complaints to our Privacy Officer.
Your Rights
Under PIPEDA, you have the right to:
-
Know what personal information LRL holds about you
-
Request access to your personal information
-
Request correction of inaccurate information
-
Withdraw consent to the collection or use of your personal information (subject to legal or contractual obligations)
-
File a complaint with the Office of the Privacy Commissioner of Canada
LRL will respond to access or correction requests within 30 calendar days. Where additional time is required, LRL will notify you within that initial 30-day period; the response may be extended by up to 15 additional days (45 days total).
Changes to This Policy
LRL may update this Privacy Policy from time to time. The Effective Date above reflects the date of the most recent revision. For material changes, we will provide notice through our websites prior to the change taking effect.
Contact Us
Privacy Officer
LED Roadway Lighting Ltd.
21 Tantramar Crescent, Amherst, Nova Scotia, Canada, B4H 4S8
Email: privacy@ledroadwaylighting.com
Telephone: +1 (902) 667-1228 ext. 206
We will acknowledge privacy inquiries within 5 business days and provide a substantive response within 30 days.
Individuals not satisfied with LRL's response may contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.